Value of Gold in Indian Culture and Traditions


Why are INDIANS fond of gold? Why is the demand for gold so high and is always a prized possession? Because, the precious metal gold can be beautifully shaped into anything according to our taste and fashion sense and also it is considered as an investment or a secondary bank balance as we are all familiar with its value. People value gold, also because of its history where it was used as a source of money and jewelry plus, gold metal is quite different and contains some rare properties compared to to other common metals.

Indian culture has carried on the primitive tradition of purchasing gold for festivities and occasions where weddings top the list. Now, with the option of buying gold online has made it lot easier for the customers to choose among from a variety of gold jewelry spread out. The usual traffic at the stores where waiting in the queue for >gold shopping must be quite tiring enough, so the idea of online gold shopping is a time saver and a hassle free process.